Product Strategy
Discovery, technical requirements, and go-to-market for teams building something new.
- Customer and market discovery
- Technical requirements you can hand to engineering
- Roadmap and go-to-market plan
Product strategy, custom software, and brand work under one name.
One point of contact whether the job is a roadmap or a website. Senior product judgment with engineering roots, based in Panama City, FL.
I answer the same day, and I'll tell you if it's not a fit.
Four ways to work together
Most engagements start as one of these and stay scoped to it. Not sure which? That's what the first call is for.
Integrations
Connectivity strategy, partner tiering, and the integration plan that decides before you build.
- Partner and API landscape
- Tiering and sequencing framework
- Integration architecture and build plan
Fractional Leadership
Senior product judgment for a team between hires, in the room and on the tools.
- Embedded with your team, not advising from outside
- Roadmap, prioritization, and stakeholder alignment
- Hands-on with your tooling and data
Build
Full-stack builds, internal tools, and the identity work around them. Shipped, documented, and handed off cleanly.
- Web apps and internal tools
- Integrations and automation
- Logo, identity, and site design
Three steps, no surprises
- 01
First call
25 minutes, free. You describe the problem; I tell you honestly whether it's a fit and what I'd do first.
- 02
Scoping
A written plan with deliverables, timeline, and a fixed fee. No surprises later.
- 03
Engagement
Weekly or fixed-scope, depending on the work. Same-day responses throughout.
A good fit
- A team with an integration or partnership problem and nobody senior who owns it
- A founder who needs the roadmap and the build from one person
- A product org that wants to know whether its AI tooling is actually working
Not a fit
- Staff augmentation
- A spec someone else has already frozen
If that's what you need, I'll say so on the first call and point you toward someone who does it well.
Selected work
A decade at the seam between two companies' software: integrations, ecosystems, and technology partnerships, plus the builds and identity work that come with running a small consultancy.
Crossbeam Ecosystem Integrations
Crossbeam
Senior PM for ecosystems: the CRM integrations the product runs on, plus eight first-time partner integrations.
PartnershipsSplash Integrations Platform
Splash (acquired by Cvent)
Replaced a failing Salesforce landscape and shipped meeting booking on event pages, carried through the Cvent acquisition.
PartnershipsEnable Platform Modernization
Enable
Principal PM designing the move to an AI-first, API-enabled rebate platform.
Product StrategyPlanHub Connectivity & Product Tooling
PlanHub
Connectivity strategy, plus the Claude skills, knowledge base, and roadmap tooling that let a distributed product org move faster.
Integrations · AI ToolingCorp-OS
Independent
A portable personal work OS, shipped as a Claude plugin: 23 skills that operate on a folder of markdown files.
Software & AILogo & Identity Work
Local businesses, clubs, software companies
Marks for local businesses, disc golf clubs and retailers, and a couple of software companies.
DesignBehind the name: Brent Gann
Product leader with engineering roots. I spent six years leading software on an FDA-regulated healthcare product at NantHealth before moving into technical product management, and the decade since at the seam between two companies' software: APIs, marketplaces, and technology partnerships at Daxko, Splash, Crossbeam, Enable, and PlanHub.
These days most of my attention is on AI tooling that extends a team's capacity and is actually measured rather than demoed. I've been faculty at Florida State since 2013, leading the instructional staff for an ethics and technology course that reaches about a thousand students a year, and I hold an MBA and an MS in Computer Science. Outside of work I founded and run Bay County Disc Golf, a 501(c)(3), and design its branding myself.
“Writing an instruction and enforcing one are completely different activities, and only one of them survives measurement.”
Have a project brewing?
Start with a free 25-minute call. Bring the problem; you'll leave with a straight answer on fit and a sense of what scoping would look like.